A few weeks ago, the YouTube algorithm blessed me with a video everyone in the creative, marketing and social media space should watch. It’s called “YouTube Has a Pyramid Scheme Problem,” and I’ll embed it below (at the bottom of this post) so you can give it a watch. Go on. I’ll wait. 😉
This video has me rethinking my entire approach to being a creative human on the internet and reexamining how I consume content. So, let’s break it down, piece by piece because this is where things get messy—but in a good way.
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